As a Brand designer, brand revamps are an excellent way to showcase your design skills. Brand building helps get you on the ground with the business owner. But after doing several of these projects, I would find that my clients would revert back to their old identities –because it was…

Writing is scary but publishing is terrifying! If you’re like me, the holidays threw your creation groove off-whack, and as January rolled over, you set your goals reflected on what happened in 2022 and how you can make 2023 better. I have ideas and they’re all itching to get out. I am challenging myself to do something that scares me and it’s hitting publish. Screw it! Let’s go. A few reasons why I’ve decided to take on this challenge (again):

95% of business owners think they know what a brand is. (they don’t) And all of them are wrong. Just because you have a product, set up your LLC, hired a designer to design you a symbol voila you have a brand. Nope, nope. nope A brand is not: The…

97% of Solopreneurs jump ahead with hiring a logo designer to create their personal brand. This is a huge mistake. What they fail to see is that a logo is the last thing they need think about to be able to build brand. Here are 4C’s so you can build…

I started Graphic Design when I was 21 Years old. Now I’m 42 Since then, I’ve… • Helped Build 15 companies • Published 3 Books • Worked with Adobe, Nike Philippines and BMW If I had to do it all over again, here are 5 things I’d do differently. Thing…

The Magic of Branding Introduction You’ve probably heard it a thousand times: “A brand is what other people say about you when you’re not in the room.” A brand is about expectations, consistency and being human: It’s about setting expectations, so when they’re met, you’re seen as reliable and trustworthy. It’s about consistency, so when…

For a startup to succeed, its brand must be more than just an attractive logo or catchy slogan. Rather, it should convey the company’s values and help differentiate itself in the marketplace. It’s not enough to have a good idea; if you want to succeed in today’s saturated market, you…

As a brand consultant, it pains me to say this: Having a good logo won’t get affect your bottomline directly. If you rebrand, it’s not going to make your product better. On the onset, it will show that you value design and care about the small things. And that’s a…

“Writing is easy. You only need to stare at a blank piece of paper until drops of blood form on your forehead.” Not all writing courses are created equal. I’ve enrolled in a bunch of them, I’ve bought books on writing but none gave me results like Ship30for30. Ship30for30 is a writing course that doesn’t teach you how to write. It’s a…