21 years of wisdom on client satisfaction distilled in 5 points

Radrad (@radrad)
2 min readNov 7, 2022


I started Graphic Design when I was 21 Years old. Now I’m 42

Since then, I’ve…

• Helped Build 15 companies

• Published 3 Books

• Worked with Adobe, Nike Philippines and BMW

If I had to do it all over again, here are 5 things I’d do differently.

Thing #1: Not Saying Yes to Everything

At the time, I thought saying yes would lead to better relationships.

It didn’t.

It led to frustration, misunderstandings, a lot of miscommunication.

Instead, I would provide clear cut boundaries of work.

Thing #2: Attempt to sound smart.

I really thought sounding smart was going to give me respect.

It didn’t.

Instead, I would do simplify. Because I learned much later that using technical jargon makes you:

• Sound Arrogant

• Unapproacable

• Unhelpful

Thing #3: Listen first prescribe never

One of my biggest mistakes was delaying empathy.

I shouldn’t have.

If I had to do it all over again, I’d listen first. Because listening unlocks:

• Building rapport

• Empathy

• Building Trust

Thing #4: Interrupt the client.

I would cut off my client midspeech to show them I undertsood them.

Boy, was I wrong.

It ended up causing me to misdiagnose the client

I probably would solved the right problem if I had just let my client finish his thought.

Thing #5: Always remember you’re here to deliver a result.

It has taken me many years to realize results are what matters..

Just focus on results and the client satisfaction takes care of itself.

TL;DR: 5 things I’d do differently to achieve Client Satisfaction, faster.

• Don’t Say yes to everything

• Don’t Attempt to sound smart

• Listen first, Prescribe later

• Don’t Interrupt the client

• You’re here to deliver a result

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Radrad (@radrad)