More is more! : Brand Revamps of 2021 that you may have missed (and how refinement doesn’t mean taking out but can sometimes be considerately adding things in.)

Radrad (@radrad)
2 min readJan 18, 2022

There were a ton of rebrands that happened last year and here I talk about a few that went against the grain and delivered the spectacular:

1. Burger King — This has got to be my favorite re-thinking of a brand since, ever. I always look back to this and have been enamored by how design agency JKR Global came up with this. Instead of going forward and “modernizing” the brand the took a literal step back and got back to their roots and made it better.

2. Pair of Thieves — Imagine having a complex illustration of a bear as your logo and then having a revamp that kept that complexity but only refined! There you go! I would have expected to ‘modernize’ the bear into something more graphical but am impressed by how Team Studio kept the Bear (and the personality intact). Smart!

3. Wholly Veggie — From a simple 1 colored type-based logo to a bubblier, fatter, and tastier 3-colored logo! Just like Burger King then went 4 steps forward and 1 step back! or did they go 1 step back first and then 4 steps forward? Nonetheless, Adding colors, dimension and personality gave this brand’s identity a boost in mileage in my book.

Considered Addition

Who said that refinement meant you only took away? A revamp doesn’t mean that you should keep on reducing. Sometimes you can add in more elements, too!

There are no rules!

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