The Ship30for30 Cohort was instrumental in making me realize that Twitter is a fun space. How have I been ignoring twitter for so long. Now I’m hooked. Twitter is a great platform to learn about new things, meet interesting people and grow an audience. I’ve had my account since 2008. It was not until January of this year that I’ve paid attention to the power of the…

I am shooting myself in the foot by saying: No you don’t need to develop your “personal brand” Big Companies want to be human Brands want to be human, and people want to be brands. Big companies spend billions in marketing just to appear approachable, relatable and ‘human’. If you’re a solopreneur, you’re already way ahead…

Distance yourself from your creations. — As a creative I treat everything I make as my babies. –Art babies, they’re all beautiful. • Artworks. • Essays. • Tweets. • Emails. Everything. This way of thinking doesn’t help when doing client work. Every creation should be a solution to a problem. I used to treat clients comments…

So you have a business and a logo. but do you have a brand? Nope. You still need a story. I often get asked: Can I run my business without a story? Nope. Every business should have a story. It’s not something you create, it’s something you discover. So how…

This is a continuation of yesterday’s essay about things I wish I knew before I started my creative business. Never accept ‘exposure’ as payment — Clients will lure you into thinking that having their name on your portfolio is a ‘good thing’. When you’re starting out, you may think it…

When I was starting out as a Creative Entrepreneur, I thought I was the shit. I made a ton of mistakes along the way, I lost great clients, I left money on the table, I didn’t get paid. All because No one told me the real deal in a creative…

When we’re met with a problem / challenge that we cant solve the conventional way, we’re told to “think outside the box” I’m here to propose something better, something that innovative companies like Apple, Samsung, Google and GE use all the time: Design Thinking Design thinking simply is a new…

I just finished designing a logo in 3 days and here’s my secret: First Principle thinking. First I heard of First Principle thinking was from Elon Musk, this is what he uses to solve complex problems by acquiring knowledge about a thing by knowing its first causes. It’s about questioning…

One trait they’ve cultivated well to elevate their work: Their Obsessive Attention to detail. Or what you may know as care for their craft. Is being this obsessive a mental disorder or just pure dedication? Can this be learned? or is it innate? I’ve been obsessed with this skill since…